How to Use Pinterest to Drive Traffic to Your Art Store in 2025

A promotional graphic for a blog post by Brushed Restorations by Rosie titled "How to Use Pinterest to Drive Traffic to Your Art Store in 2025." The main text is in bold white letters on a magenta background, with a "Read More" button below. On the right, there are four Pinterest pin examples showcasing different resin art and creative business topics, including "Scale Your Resin Art Sales," "The Ultimate Resin & Mixed Media Art Supply List," "Turn Resin Into Stunning Geodes," and "One-of-a-Kind Resin Art & Custom Gifts." The design has a clean layout with a white background, bordered by a dark teal frame.
March 18, 2025|Brushed Restorations by Rosie|

Grab Your FREE Pinterest Pin Templates!

Pinterest marketing for artists is one of the best ways to drive long-term traffic to your art store. Want to boost your art sales on Pinterest? I’ve got you covered! Download 10 FREE customizable Pinterest Pin templates to make your pins stand out, increase engagement, and drive more traffic to your store. Click here to grab them now! 🚀

A promotional graphic for the "Pinterest Traffic Booster for Artists" lead magnet, highlighting FREE Pinterest templates to help artists grow their businesses. The design features a bold magenta and teal color scheme, with text stating "Download Now – Start Using These FREE Templates Today." Three sample Pinterest pin designs are displayed, including "Turn Resin Into Stunning Geodes," "The Ultimate Resin & Mixed Media Art Supply List," and "Scale Your Resin Art Sales." The call-to-action encourages viewers to download and start using the templates immediately.

Why Pinterest is a Must-Have for Artists in 2025

If you’re an artist looking to grow your online sales, Pinterest marketing for artists is one of the best strategies to get long-term traffic. Unlike Instagram or TikTok, Pinterest is a visual search engine designed to drive visitors to your website, store, or blog—meaning every pin you create can work for you long after it’s posted.

Pinterest has over 450 million active users, many of whom are actively searching for art, DIY projects, and handmade gifts. The platform is designed to help people discover new ideas, making it an ideal tool for artists looking to increase their reach, sell more artwork, and build brand awareness.

If you’re not leveraging Pinterest marketing for artists, you’re missing out on a steady stream of potential customers. Let’s dive into how you can use Pinterest effectively to drive traffic to your art store in 2025.

Step 1: Optimize Your Pinterest Profile for Art Sales

Before you start pinning, make sure your profile is set up correctly to attract the right audience.

1. Set Up a Business Account

If you haven’t already, switch to a Pinterest Business Account (it’s free!). A business account unlocks powerful features like:

  • Pinterest Analytics: Track impressions, clicks, and audience engagement.
  • Ad Tools: Promote your pins to reach a broader audience.
  • Website Claiming: Increases your pin credibility and improves ranking.

2. Claim Your Website & Enable Rich Pins

Rich Pins automatically pull metadata from your website to give your content more context. This helps your pins stand out in search results and improves engagement. Here’s how to enable Rich Pins:

  1. Add the necessary meta tags to your website (if using WordPress, plugins like Yoast SEO can help).
  2. Validate your Rich Pins using Pinterest’s Rich Pin Validator.
  3. Apply for Rich Pins approval and start pinning!

3. Use an SEO-Optimized Bio & Board Titles

Your Pinterest bio is the first thing potential followers see, so make it count. Include who you help, what you create, and relevant keywords. Example:

🎨 “Helping artists turn their passion into profit with creative business growth strategies.”

Create Pinterest boards that align with your niche, using long-tail keywords:

  • DIY Wall Art Ideas (Better than “Wall Art”)
  • Handmade Christmas Gifts (More specific and seasonal appeal)
  • Resin Art & Alcohol Ink Inspiration
  • Best Creative Business Tips for Artists

Each board description should include keywords and a short, compelling reason why people should follow it.

Step 2: Create Click-Worthy Pins

Pinterest is all about visuals, so your pins need to stand out in the feed. Here’s how to create compelling, high-converting pins:

1. Design High-Quality, Vertical Pins

Pinterest favors vertical images with a 2:3 ratio (1000×1500 pixels).

  • Use high-resolution images that are clear and visually appealing.
  • Avoid cluttered designs; focus on clean, easy-to-read elements.
  • Utilize contrast and bold colors to grab attention.

2. Use Text Overlays to Increase Engagement

Adding clear, readable text to your pins makes them more engaging and easier to understand at a glance. Examples:

  • “5 Easy Alcohol Ink Projects for Beginners!”
  • “How to Sell More Art Using Pinterest!”

Use easy-to-read fonts and avoid script fonts that may be difficult to decipher on mobile screens.

3. Keep Your Branding Consistent

Use a cohesive color palette, fonts, and logo placement to make your pins instantly recognizable. Branding helps build trust and encourages repeated engagement.

4. Add a Strong Call-to-Action (CTA)

A good CTA makes your audience take action. Examples:

  • “Click to learn more!”
  • “Save this pin for later!”
  • “Shop now for limited-time offers!”
Get more sales on Amazon with 300+ AI-powered prompts. A surprised woman in a green off-shoulder top holds cash and points at an online shop on a smartphone screen. Floating dollar bills, a rocket, and a sales growth chart symbolize increased profits. Text overlay promotes AI-driven strategies for boosting Amazon sales, available at brushedrestorations.com. Ideal for e-commerce sellers and creatives looking to grow their online business.
The exact formula creatives use to land paid brand deals and sponsorships. A surprised woman in a colorful striped outfit points at a glowing light bulb with a network connection graphic, symbolizing brand collaborations, with a stack of cash representing earnings. Text overlay encourages booking a spot now. Ideal for artists, influencers, and creatives looking for brand partnership strategies.
Struggling to land brand deals? A frustrated Black woman in a cream sweater sits at a desk, looking at her laptop with her hand on her forehead, representing creatives struggling to get paid work. The text overlay highlights learning how to secure paid brand partnerships for creative work, with a CTA for limited slots at brushedrestorations.com. Ideal for artists, influencers, and content creators seeking brand deals.

Step 3: Leverage Pinterest SEO for Long-Term Growth

Pinterest works like Google—users search for ideas, and Pinterest ranks results based on relevance. Optimizing your pins for Pinterest SEO is crucial for organic reach.

1. Use Keywords in Your Pin Titles & Descriptions

Each pin should include long-tail keywords related to your art and niche. Example:

Title: “10 Christmas Crafts to Sell for Artists – DIY Holiday Gift Ideas”

Description: “Looking for handmade Christmas gifts to sell? These easy DIY holiday crafts include resin coasters, alcohol ink ornaments, and unique art projects. Perfect for Etsy sellers and creative entrepreneurs!”

2. Add Hashtags & ALT Text

Hashtags help categorize your content, and ALT text makes your pins more accessible and searchable. Example:

  • #DIYArtProjects #PinterestMarketing #ResinArtIdeas

3. Monitor Pinterest Trends

Use Pinterest Trends to see what people are searching for in your niche. Adjust your content based on seasonal trends and popular searches.

Screenshot of Pinterest Trends page showing the top trending searches in the United States for the past 30 days. Featured trends include 'nails,' 'spring nails,' 'outfit ideas,' 'hairstyles,' and 'dinner ideas,' each with corresponding images and search trend graphs. The search bar and region filter are visible, with the account 'Rosie | Brushed Restorations | Resin Art & Mixed Media' logged in. The interface includes options to export CSV and submit feedback.

Final Thoughts: Start Using Pinterest for Your Art Business Today!

Pinterest is a long-term traffic generator, not an instant fix. The key is consistency, SEO optimization, and engaging visuals. By following these strategies, you can turn Pinterest into a powerful tool for growing your art business in 2025.

Get Your FREE Pinterest Pin Templates!

Want to make pinning easier? Download 10 FREE customizable Pinterest Pin templates now and start creating stunning, high-converting pins in minutes. Click here to grab them and take your Pinterest strategy to the next level! 🚀

Let me know in the comments—what’s your biggest Pinterest challenge? 👇

Recent Posts

Explore Topics

Hi There, I’m Rosie

I’m a mixed media artist who turned my passion for resin art into a thriving business, Brushed Restorations by Rosie. I love luxury, bold creativity, and helping other artists transform their hobbies into successful businesses. Between creating custom art pieces and teaching online courses, you’ll find me juggling life with my four kids and chasing new ideas to inspire creators like you!

My mission? To empower artists to grow their skills, build their brands, and make their art dreams a reality.

ROSIE’S FAVORITE
CREATIVE
MUST-HAVES

Subscribe To Blog

This field is for validation purposes and should be left unchanged.